BetLion privacy Kenya

1. The Operator

In this Privacy Policy, - Betlion - , - BetLion Kenya - , - we - , - us - , and - our - mean the operator that decides how personal data is collected and used for our services.

2. Data We Gather

We may collect details you submit, information created while you use the platform, and data received from trusted partners when needed to run the service lawfully and securely.

That can include:

• identity and contact details such as name, date of birth, username, and phone or email;
• account information such as credentials, settings, and profile preferences;
• payment and wallet activity, including deposits, withdrawals, and payment-method data (for example M-Pesa where used);
• verification material used to confirm identity, age, eligibility, or ownership of an account;
• technical signals such as IP address, browser, device type, operating system, and app version;
• usage records such as bets, game sessions, pages viewed, and feature interactions;
• support correspondence and other messages sent through our channels;
• marketing preferences, including whether you want promotional updates.

3. Why We Use Your Data

We process personal data only where we have a valid reason linked to delivering, improving, securing, or lawfully operating BetLion Kenya.

Typical uses include:

• opening and administering your account;
• processing deposits, withdrawals, and related payments;
• confirming identity, age, and eligibility;
• providing betting, casino, promotions, and customer support;
• detecting, investigating, preventing, or reporting fraud, abuse, or misuse;
• meeting legal, licensing, tax, audit, and reporting duties;
• sending account, payment, service, or support notices;
• improving performance, usability, and security of the site and app;
• tailoring parts of the experience where appropriate;
• sending marketing where allowed and consistent with your preferences;
• protecting users, systems, and legitimate business interests.

4. Cookies and Similar Tools

We may use cookies and similar technologies so the service works correctly, remembers preferences, measures how people use content, improves performance, and supports account security.

Some tools are needed for login, navigation, and fraud controls. Others help us review traffic patterns and refine features.

You can adjust certain settings in your browser or device. Turning some technologies off may reduce how well parts of the site or app function.

5. Payments, Checks, and Compliance

Because BetLion Kenya operates in a regulated setting, we may request extra information to confirm identity, validate payment methods, protect accounts, and meet legal or operational requirements.

Reviews may cover age, account ownership, payment details, transaction history, or other data relevant to fraud prevention, safer use, and compliance.

Where needed, authorised payment partners, verification tools, and other trusted processors may support these checks under appropriate controls.

6. Sharing Information

We do not sell personal data. We share information only where there is a legitimate business, legal, compliance, security, or operational need.

Recipients may include:

• entities in our corporate group;
• payment providers, banks, card processors, and mobile-money services;
• verification, security, fraud-prevention, hosting, analytics, and support vendors;
• legal, compliance, audit, or professional advisers;
• regulators, courts, law enforcement, or public authorities where required or permitted;
• partners involved in delivery, promotions, or technical integrations when relevant;
• a buyer, investor, or successor if we merge, transfer, or restructure the business.

Third parties that process personal data for us must follow our instructions and suitable confidentiality obligations.

7. How Long We Keep Data

We retain personal data only as long as reasonably needed for the purposes in this notice - including account management, service delivery, fraud prevention, dispute handling, compliance, and legal record-keeping.

Retention periods differ by data type, why it was collected, whether the account stays active, and whether records must be kept for legal or operational reasons.

When data is no longer required, we may delete it, anonymise it, or keep a restricted form where continued storage is still necessary.

8. Cross-Border Processing

Your information may be stored or processed outside your country where our providers, systems, or teams operate.

When transfers occur, we take reasonable steps to apply suitable safeguards so protection remains consistent with applicable requirements.

9. Protecting Your Data

We apply reasonable technical and organisational measures to reduce unauthorised access, loss, misuse, alteration, or disclosure.

Those measures can include account protections, internal access limits, monitoring, and procedures that restrict unnecessary staff access.

No online service is perfectly secure. You also help by keeping login details private and being careful on shared devices.

10. Your Privacy Choices

Depending on the laws that apply to you, you may be able to access certain data, ask for corrections, request deletion in some cases, object to particular processing, or ask us to limit how data is used.

To make a privacy request, update your details, or raise a concern, use the official communication channels on BetLion Kenya.

11. Promotional Messages

Where permitted, we may send messages about products, offers, campaigns, and updates related to BetLion Kenya.

You can stop marketing at any time through account preferences or an unsubscribe link where provided. We may still send necessary service messages about your account, payments, or security.

12. Underage and Restricted Users

Our services are not for anyone below the legal age for betting or gaming in the relevant jurisdiction. We do not knowingly allow underage access. In Kenya this means 18+ only.

If we believe an account breaks age or eligibility rules, we may suspend it, investigate, and take appropriate action.

13. Updates to This Notice

We may revise this Privacy Policy when our services, operations, legal duties, or security practices change.

Updated versions may appear on the website or app with a new effective date. Continued use after an update may mean the revised notice applies.

14. Contact Us

For privacy questions, requests, or concerns, reach BetLion Kenya through the official channels on our website or in the app.